01 Brand Expansion
CBCA already had a fantastic brand that was established by Ligature Creative. When they engaged with the team at Peak for brand work, they wanted to clarify what they actually do and to rein in the secondary child brands to have a uniform approach.
We created a stylized tagline that would work as a pattern (which reads/repeats both vertically or horizontally) and would complement the graphic mark when alongside each other.
From there, we modified the child brands to be more uniform, and developed a clear hierarchy when all components are on a single piece.
02 Annual Reports
CBCA’s visual identity is built on a core of vibrant/energetic colors, basic geometric shapes, and abundant white space. At Peak, we wanted to make sure those elements created dynamic compositions that felt collaborative and creative — showcasing events and performances in black and white or monotone photography.